Product-Led Growth: How BMC Turns Hands-on Labs Into a Growth Engine
Brandi Coleman
Director of Solutions Engineering
Thomas Kula
Head of Value Engineering
Meet the speakers
Static demos don't close deals.
Real product usage does.
Product-Led Growth: How BMC Turns Hands-on Labs Into a Growth Engine
What to expect
Generate leads and expand accounts
Learn how BMC’s SE team uses Instruqt to drive a product-led growth motion that generates qualified leads and expands accounts
Impact at scale
Hear how they scaled from 1 use case to 15 hands-on labs—and the impact on pipeline and deal velocity
Build a repeatable POC motion
Get practical takeaways for turning demos and workshops into a repeatable growth engine
Drive revenue - not engagements
See how reducing barriers to entry can attract new personas and open conversations at your biggest accounts and drive revenue