Product-Led Growth: How BMC Turns Hands-on Labs Into a Growth Engine
LIVE WEBINAR
What happens when a sales engineering team stops managing AWS environments and starts scaling hands-on product experiences? BMC Software found out—and the results speak for themselves.
Join us on May 13, 2026 for a conversation with Brandi Coleman, Director of Solution Engineering at BMC Software, on how her team built a product-led sales motion using Instruqt. You’ll hear how BMC went from a single use case and self-managed cloud environments to 15 hands-on labs that drive top-of-funnel demand, expand internal awareness, and open doors with their largest accounts.
Why attend:
Generate leads and expand accounts: Learn how BMC’s SE team uses Instruqt to drive a product-led growth motion that generates qualified leads and expands accounts
Impact at scale: Hear how they scaled from 1 use case to 15 hands-on labs—and the impact on pipeline and deal velocity
Build a repeatable POC motion: Get practical takeaways for turning demos and workshops into a repeatable growth engine
Drive revenue - not engagements: See how reducing barriers to entry can attract new personas and open conversations at your biggest accounts and drive revenue
Product-Led Growth: How BMC Turns Hands-on Labs Into a Growth Engine
Brandi Coleman
Director of Solutions Engineering
Director, Americas Enterprise Sales Engineering
Brandi Coleman
Head of Value Engineering
Thomas Kula
May 13, 2026 at 12pm ET | 9am PT