From click to conversion: How to build a modern developer funnel with hands-on labs
Our first HOT START 🔥 episode is designed for marketers who sell to developers. Whether you're a product marketer, developer marketer, or demand gen leader, this session will show you how to build a better funnel with hands-on product experiences that convert.
We’re unpacking a hard truth: MQLs aren’t enough. Developers want to try your product, not read about it. That’s why we’re introducing the Instruqt-qualified lead (IQL) — a smarter, more intent-rich lead captured through real product interaction in a virtual lab or self-guided demo
💡 What you’ll learn:
- How the developer marketing funnel is evolving and what it means for your strategy
- Why Instruqt-qualified leads (IQLs) outperform MQLs with real product interaction + intent signals
- Real-world stories of how teams are using hands-on labs to boost pipeline
- Live product demo: How to launch a lab, embed a form, and start capturing IQLs fast
LIVE USE-CASE DEMO
Meet the Panelists
May 30th | 10AM PT/1PM Noon ET
LIVE USE-CASE DEMO
How to build a modern developer funnel with hands-on labs
Augstust 27th 8am PT | 11am ET | 4pm GT
VP of Marketing
& Product
Senior Sales
Engineer
Welcome to Instruqt HOT STARTS 🔥, blazing-fast webcasts under 30 minutes, built for software GTM teams ready to scale developer adoption, drive technical enablement, and prove ROI.
August 27th 8am PT | 11am ET | 4pm GT